Montezuma’s
Bringing sustainable packaging to the mainstream
Imagine if you could do good by eating chocolate?
The Waste Not Want Not Recyclable shop had a simple message: by choosing Montezuma’s with its eco-friendly packaging you’re helping the environment just by eating chocolate! Visitors swapped their used food packaging for Montezuma’s new ecopackaged chocolate and the issue was deliciously dramatised with speciallycreated chocolates disguised as food packaging rubbish!
The Covent Garden shop was 100% sustainable and recyclable like the Montezuma’s wrappers. The concept was to be fully Interactive to educated visitors on the research, development and challenges that went into the new packaging – demonstrating Montezuma’s commitment to doing what’s right environmentally, even when it’s not easy! Recycling bins enabled visitors to help reduce pollution by depositing their used food packaging.
54 editorial articles – 310k print circulation, 254 million online readership of (as evaluated by coverage book).
Coverage highlights included Sky News, Time Out, Hello, Yahoo, The Grocer and Convenience Store
Results
.25% increase in online sales during the month of activation.
65 media and influencers walked through the The Waste Not Want Not Recyclable shop doors.
